A well-written job ad is the first point of contact between your company and potential candidates. It’s your first chance to present your company’s values and culture. A well-written job announcement can generate interest for the job and company, leading to more qualified applications and interviews.
In addition to describing the job and listing the required skills and qualifications, as well as certifications, education or experience and the qualifications you would like to have A good job description should include important details regarding your hiring process from start to the end. This will ensure that you and the applicant are on the same page regarding what to expect. This can also stop drop-offs, ghosting and a more fair and efficient hiring process.
Use a simple, straightforward language that is easily understood by all types of people. Avoid jargon or cliches which can be confusing or disorienting to potential candidates. It is also crucial to use job ads as an opportunity to promote and encourage your diversity initiatives, so be sure the language used doesn’t exclude any groups of people.
Don’t forget to include key advantages and perks when you post your job. Include any benefits your company provides such as free lunches or a workplace with a beautiful view in your job description. These may be enough to convince a potential employee to select your company over a competitor. You should also include any community or volunteer involvement that your company is involved in. This is something prospective employees are looking for when deciding on which company to join.
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